Once Upon a Time in marketing, there was the line. The line was well, loved for its ability to neatly. Categorize, how Brands connected with their audiences TV out of home and radio set above the line and everything else at the loan, then Along Came digital media and with it a new line. Now, as well as being above, or below. The line Communications are either on or off it and people are on an offline to Jumping between the two on their way to buying the things. They want and need today in marketing paths, to purchase a so varied and complex that the line could do with a rethink instead of thinking above Below on or offered. What if we just focused on the line, our customer is treading.

[자막]Everything Think with Google Rethink the line