sin internet Enfrente tenemos como 50.

[자막]IN SPAIN THERE ARE LESS THAN HALF OF THE GREENGROCERS OF 30 YEARS AGO. EL PAIS IN MADRID ALONE MORE THAN 50% OF THE FRUITSHOPS fruits AND THE INCREASE IN ELECTRONIC COMMERCE How can we make the new generations aware ONLY of the importance of neighborhood greengrocers and bring them closer to this profession in danger of extinction? Customers looking for apples on Ayala street have found the singer Natalia working in a greengrocer. Félix who has been in charge of one of the most famous greengrocers in Madrid for 50 years CA EN ESTE LOCAL SE FUNDÓ EN 1943 FRUTAS VÁZQUEZ JR. MÁS DE 75 AÑOS FORMANDO PART MADRILENOS DE LA VIDA Y DE LA CULTU! will be an influencer. And Natalia will change the microphone for the apron. EXCHANGE THE SWITCH ROLES FOR A DAY. to the younger generations To value the profession and bring it closer we created a mini reality show in which Natalia singer and influencer exchanged roles for a day with Félix lifelong greengrocer. TAS We had 50 paparazzi on the sidewalk in front. DADA 943 She spent the day at the greengrocer and he in Natalia's skin in front of the camera. They both work perfectly. Felix is a good influencer. The launch of the content of just over 5 minutes was communicated with sponsored posts 18:02 682 500 200 The media quickly picked up on the action. Val Venosta celebra el Día del Frute People on social media immediately reacted. And the results exceeded any expectations. tve +500.000€ IN EARNED MEDIA. +50.000 DIGITAL INTERACTIONS. PEOPLE REACHED. But the most important result of all was to see a whole generation of young people celebrating Greengrocer's Day. GREENGROCER'S DAY. VAL VENOSTA EL PARAÍSO DE LAS MANZANAS GOOD VIVES YEAR