FURPHY,Aussie slang for an unbelievable story or tall tale. It's also the name of an Aussie beer brand who needed to launch their new lager. To stand out in a market dominated by big beer brands and their massive budgets,Furphy needed to flip the game on its head. So,in a dead of night,they craned a 7. 8 ton beer truck into Sydney's CBD and wedged it between two skyscrapers. Within hours,the story of the stuck truck had travelled around the country. Someone call the cops! The billboard in disguise drove up some serious coverage with the story reaching over 25 million. That's the entire population of Australia. Furphy's beer truck took their new lager from unknown to the most talked about beer in the country. It also resulted in the highest conversion from awareness to trial. And when the media think it's Banksy,you know you're doing something right. FURPHY,aussie slang for an unbelievable story or tall tale. It's also the name of an Aussie beer brand who needed to launch their new lager. To stand out in a market dominated by big beer brands and their massive budgets,Furphy needed to flip the game on its head. Someone call the cops! The billboard in disguise drove up some serious coverage with the story reaching over 25 million. And when the media think it's Banksy,you know you're doing something right.

[자막]CRIS,BOANIN,EASY DRINKING LAGE,EASY DRIN,DRINKING LADER,"PHOTO OF TRUCK,SHOCKS SOCIAL MEDIA”,CRISP,"IS IT A REAL TRUCK?”,AUSTRALIAN,THE,DID IT FLIP? SURELY NOT,The,BETOOTA ADVOCATE,DID IT FLIP? SURELY NOT,FAMOUS CAMPAIGNS,"furphy",noun INFORMAL AUSTRALIAN,“furphy",An unbelievable story or tall tale.,CRISP,EASY DRI,4.5% Alc/Vol.,NG LAGER,V DRINKING LP,NG LAGER,6x375mle BOTTLES,EASY DRI,EASY DR,DRY,THE BEER UP HERE,Bridge Stati,via Canning,283,282,E DAY,EXTRA,Bridge Stati,DRY,Corona,COMPROMISING,HARD,MANERA,CRAFTING,WE BELIEVE THE WORLD DESERVES ORGANIC BEER,,ALWAYS,NEVER,COMPROMISING,SO HERE'S HOW YOU MAKE IT:,PROUDLY,ORDINARY,Heine,LITERALLY HOW!?,salty_fryingpan,"What the truck?!,up the wall.,spent,Kyle_fights,I've seen about this,,This is the 3rd tiktok,dollars of marketing budget,HOW!? 4.,'What the truck?!,Someone is,"No, there were not millions of,Someone is gonna get sued.,lewesaowen,Hold up. I may have,some questions.,up the wall.,But how...,gonna get sued.,and park your truck,when you have too many furph,get sued.,mrdevoanaza,spent,Has somebody,called the cops?!,25M IMPRESSIONS,IMPRESSIONS,Versus previous product launches,HIGHEST CONVERSION,BET IT'S THAT BANKSY FELLA,The,BETOOTA ADVOCATE,BUDDING,somone got driven,FURPHY <small> FURP,CRISP,ISP,FU,PHY,FU,Standard Drinks,Get the facts,Drink,Wise.,org.au,1.3,930,283,neken,CREAT CREA,GREAT GREAT,FOREVER ORIGINAL,CRISP,CRIS,FURPHY,FURFHY,CRIS,CRIS,CRISP,The,mum Clearance 2.9 Meters,CRIS,CRISP,FURPHY,CRIS,CRIS,CRISP,CRIS